»In which the headline has written itself

Sausages affected by draconian trade laws.

A spicy sausage known as the Welsh Dragon will have to be renamed after trading standards’ officers warned the manufacturers that they could face prosecution because it does not contain dragon.

The sausages will now have to be labelled Welsh Dragon Pork Sausages to avoid any confusion among customers.

Jon Carthew, 45, who makes the sausages, said yesterday that he had not received any complaints about the absence of real dragon meat. He said: “I don’t think any of our customers believe that we use dragon meat in our sausages. We use the word because the dragon is synonymous with Wales.”

His company, the Black Mountains Smokery at Crickhowell, in Powys, turns out 200,000 sausages a year, including the Welsh Dragon, which is made with chili, leak and pork. A Powys County Council spokesman said: “The product was not sufficiently precise to inform a purchaser of the true nature of the food.”

If only this were St George's brand, the confusion would be utter.

salim filed this under deep-fried and media friendsy at 08h01 Saturday, 18 November 2006 (link) (Yr two bits?)