»In which the secret is uncovered

The San Francisco Examiner's Tiffany Martini (what a name, considering her beat) sings about "Five hidden gems of San Francisco": widely-known secrets like the Golden Gate Fortune Cookie Company in Chinatown (warm fortune cookies!), and neighbourhood treats like Specs and (my favourite!) Hotel Biron (she also writes up Catalyst Cocktails, but that really is'n't anyone's neighbourhood bar).
I remember something Tami of La Moone told me ages ago. Sitting at her bar, I wondered whether to let everyone in on the secret of a great café I had found, lest I ruin it with the unwashed unappreciative masses. She said: If you really like it, the best thing you can do is share it with people. They will come, the place will prosper, and you ensure that it remains alive, at least, for you to enjoy. If you do not share it, then it might wither because it simply hasn't the momentum to make money.
So I do'n't worry about Specs being overrun with clean-collared downtown office workers, nor about Biron filling up with bachelorette parties, so long as I can pull up to the counter and have a plate of cheese and a glass of wine.